MARKET RESEARCH & PRODUCT DEVELOPMENT

It is critical that management understand key market trends to take the appropriate actions to maximize current financial performance as well as make the necessary decisions in the future. The information needed often must be researched or developed from statistical information published by government agencies and trade groups or through contacts with customers, competitors and other knowledgeable sources. Market knowledge is power.

BECK has provided clients valuable market research and intelligence in a number of areas, including:

• Demand for specific products or grades

• Product prices levels and volumes sold

• Customer surveys of opinions and perceptions of producers and competitors

• Interest in new products or sources of supply

• Export and Import market opportunities

• Assessment of market position

• Analysis of strengths and weaknesses of major competitors

• Identification of market opportunities